Most people across the world dread cold emailing for two reasons. First, they don’t have solid relationships with their clients. Also, they lack non-verbal feedback, thus making it harder for them to modify their approach in real-time. This leads to failed cold emails in the long run. While the majority are struggling to write cold sales emails that quickly convert, only a few are killing it in every industry. The Pareto principle applies to cold emailing too. 80% of people manage to write only 20% of cold emails effectively. And 20% of the people manage to write 80% of cold emails effectively.
If other people can do it, you can do it too. Some people have built their careers and launched big businesses with cold sales emails. Research on cold emails conducted by Shane Snow revealed that people who applied cold emailing principles got better results than those who didn’t. What are these principles? We are going to discuss them today so that you can turn words into money. Let’s get started!
Tailor your message to the prospect
To understand your recipient, you need to do your research. However, there is a right and wrong way to go about this. Most marketers conduct their research on a certain demographic and assume that everybody in this category is the same. You’ll realize that most of the emails you receive throughout the day are generic. Once you realize this, what are the chances of you replying?
As a marketer, you need to personalize your message. This means that you’ve thought about the person and know what excites them, how they see the world, and what they want. Doing your research to understand your recipient pays off in spades in the long run.
Back to the Pareto principle, only 20% of your recipients account for 80% of your sales and vice versa. This means that you should spend most of your time focused on the 20% instead of 80%. Conducting thorough research on the 20% will help them feel motivated to help you because they’ll be uniquely qualified to do so.
According to assignment help, it’s important to ensure that your recipient hasn’t fulfilled your request in one way or another. For instance, you should not ask for advice on writing or selling a book when your recipient has written a book on the same subject. Through personalization, you’ll avoid this because you’ll know that the book is already in the market.
Alleviate your recipient’s pain
Why should your recipient sacrifice his or her time to read your email? Why should he or she care to respond? You have to have something valuable so that they’ll be willing to trade their time and energy for it.
Keep in mind that people will do anything to avoid pain than to have pleasure. The importance of doing your research is that you’ll figure out the major pain points for your recipients. Once you’ve figured that out, you can always offer relief. This strategy always works.
Most marketers spend a lot of time writing lengthy emails that do not alleviate their recipients’ pains in any way. And this makes them frustrated in the long run. It doesn’t matter how hard you work if you don’t use the right methods.
Think of your recipients as a lock. If you use the wrong keys, they won’t open up, no matter how hard or long you do it. You have to work smart. In this world, there’s nothing as something for nothing. Don’t expect your recipient to reply or buy your products or services just because you’ve written them an email.
Give people what they want. And they’ll give you what you want. If you can’t solve their problem, offer them something like connecting them with someone who can.
Validate
When you meet or get an email from a stranger, it’s natural to want to know who the person is and why he or she is important to you. Always keep in mind that you are the stranger because you’ve done a good deal of research on your recipient. However, he or she doesn’t know you. You need your recipients to trust you by showing them you are credible.
According to dissertation writers, knowing someone in common is one of the best social proofs that you can offer. Mention any direct connections that you may have. Having a mutual friend will mean that you are no longer a stranger. If you don’t have that, consider mentioning an authority, social status, or credibility that is relevant to the recipient. You should do this quickly to avoid losing your recipient’s attention. Remember, the more important you are, the higher the chances of getting a reply.
Do your best to find a commonality. Be a part of any group that your recipient belongs to. Look for other types of connections, such as hobbies or hometowns. According to Adam Grant, similarities are important when they are rare. The point of all this is to become a part of the recipient’s social circle.
Keep it short, simple, and actionable.
The opportunity to help people solve their problems is enjoyable for most marketers. By being there for your recipients, you’ll be allowing them to feel good about themselves. To achieve your goals easily, you have to make it easier for them to get what they want.
Research shows that short emails have a higher likelihood of being read than long emails. Also, clear, specific, and actionable emails get a higher response rate than vague ones. Long and vague cold sales emails just suck.
Among the best ways to keep things short and simple is to write the way you usually talk. If you met your recipient at a party or meeting, you wouldn’t walk up and start pitching them immediately. You’d take the time to introduce yourself, connect with them over a mutual friend or interest, and make your request.
Read your email out loud before hitting the send button. If it sounds unique and natural, chances are it will read well. This is one of the best ways to edit your work.
To make your request easy and actionable, do all you can for your audience. Make decisions for them if you have to. Suggest a place and time instead of having them decide everything. Remember, it all depends on how you ask for what you want.
It doesn’t hurt to be a little vulnerable.
As the popular saying goes, the customer is king. It doesn’t hurt to be a little vulnerable and submissive, so long as you get what you want in the long run. By being submissive, I don’t mean that you should beg like some needy person. You probably know how neediness tends to repel people instead of attracting.
By being vulnerable and expressing gratitude, you give your recipients the feeling that they are good people if they decide to work with you. You’ll also give them power and status as you approach them. This always works. Studies show that marketers who simply say, “Thank you!” or “I am grateful” get more responses than those who don’t. Increase the chances of your recipients’ likelihood to help you by being grateful.
All this sounds obvious and simple. However, very few people do it. Most people don’t express any kind of appreciation beyond a “thanks” at the end of the email. You should avoid sounding entitled because your recipients won’t feel like helping you.
Avoid using templates
You’ll find lots of blogs and websites advising you to use templates as much as you can. You shouldn’t do this if you want to get results. Do not follow the majority. Always keep in mind the Pareto principle.
As we said earlier, your email should be personalized. Anything that is personalized cannot come from a template. You don’t need scripts to get real results out there. All you need to do is conduct your research, get to know your recipients, and offer something that alleviates their pain in one way or another.
Create a sense of urgency
Using your subject line to create a sense of urgency is one of the best ways to increase your recipients’ chances of reading your email and responding to it.
All human beings have an inherent fear of being left behind or missing out. You can use this fear to increase your response rates. While using this tactic, ensure that your recipient cares about the product or service that you are offering. Otherwise, you’ll end up wasting your time and energy in the long run.
Avoid misleading lines
Most marketers will do whatever it takes to get their recipients to open the emails and respond. This includes using misleading lines to grab attention. If you decide to use misleading lines, keep in mind that your recipient will soon discover the truth. And since no one wants to deal with a dishonest person, you’ll end up losing a lot of potential clients.
It’s extremely difficult to regain your prospect’s trust. Avoid over-promising and under-delivering and using exaggerated statements. Also, your tone should resonate with your message.
Conclusion
When used in the right way, cold sales emails can take you from grass to grace. You don’t have to spend countless hours studying human behavior and psychology to become a successful online marketer. All you need to do is send personalized messages that are simple, clear, and actionable. This means you have to do your research and know your recipients. By alleviating their pains, they will alleviate your pains in the long run.
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