email marketing best practices

Email Marketing Mistakes

B2B Email Marketing Mistakes to Avoid in 2023

B2B marketers consider email marketing as the most effective channel for revenue generation. And there are many reasons for that. Email marketing offers a cost-effective way to reach and engage with potential clients, build brand awareness, and drive conversions. However, as with any marketing approach, there are common mistakes that can hinder the success of […]

B2B Email Marketing Mistakes to Avoid in 2023 Read More »

Warm leads

5 Examples of How to Start a Letter to Get Warm Leads

Despite the growth of social media, email remains an inalienable component of online communication. Statistics say that in 2020, there will be 4 billion email users worldwide, and their number will amount to 4.6 billion users in a few years. Businesses widely use different email marketing strategies to stand out and attract more clients.  It

5 Examples of How to Start a Letter to Get Warm Leads Read More »

Email automation

Email Automation 101: Everything you need to know

Continuous communication with your customers is extremely important as a business owner. You need to let your customers know about upcoming promotions, sales, update on their orders and even a personalized birthday message if you have the data. Without email automation, composing and sending each of these emails would be a herculean time-consuming task, especially

Email Automation 101: Everything you need to know Read More »

Email Product Description

A Complete Guide to Write a Product Recommendation Email

People generally confuse promotional emails with product recommendation emails, not realizing how different both are. A product recommendation email combines two effective marketing methods that are email marketing and retargeting for higher conversions. The strategy behind the product recommendation emails is to share recommendations and offers on relevant products. These recommendations are personalized based on

A Complete Guide to Write a Product Recommendation Email Read More »

Scroll to Top