Lately, the value of LinkedIn in business-to-business connections has begun to shine beyond imagination. LinkedIn is fast becoming another powerhouse of business marketing. Small and large business owners have now realized that LinkedIn can help them build solid connections, disseminate business information and market their businesses better.
In order to properly and maximally harness the power of LinkedIn for your business, you need to first build a solid professional profile and then actively connect with other professionals including potential partners, customers and consultants.
Tips for Using LinkedIn for Business
Here are 7 tips that will get you started on the right path.
1. Use a Confident Headshot in Your Profile
Avoid getting very stylish or classy in your profile picture, and ensure you use a headshot (photograph showing your face alone). If you are uploading a larger picture, you can crop it with available tool on LinkedIn uploader.
Sponsored Insertion >>
Never Send “Bad Grammar” in Your Business Emails Again
Grammarly help you write profesionally and confidently on Gmail, LinkedIn, Twitter, Facebook, WordPress, Tumblr and millions of other websites. It shows you puntuation errors, poor spelling structures and spelling mistakes; then, it lets you make necessary correction with just one click. It was built by the world’s leading linguists to make writting good English very easy for you.
Did you catch the grammatical errors in this short insertion? If you discovered less than 7 of them in your first read, click here to see how Grammarly can easily turn you to a “profesional writer” and enhance your business emails.
>> Click here to Get “Grammarly” Now. It’s free.
2. Ensure Your Professional Headline is Simple and Clear
This is the job title that appears just below your photograph. Make sure the most important job is what appears there, and ensure it clearly states where you work and your designation. It is the first thing every visitor sees about you. Secondly, it is included in almost all your communication on LinkedIn. So, take it seriously.
3. Showcase the Most Important Work Experiences
Bear in mind that you would not like to be changing your LinkedIn profile often. So, include your work experience in such a way that it explains why you are good at what you are doing, and it highlights your business mission and vision. Remember to include your leadership or team experiences that weren’t job related.
4. Make Solid Connections
As important as this is, making solid connections is often neglected. Once your profile can tell the story you want, start making solid connections. You can make out time or set out a time monthly to find more people and add them to your connections. With the available features on LinkedIn, this is easy to do. Something you can harness to grow your LinkedIn connection on the go is LinkedIn mobile app.
5. Get Good Recommendations
Many people still do not understand the power of having recommendations.
Having recommendations gives you instant credibility, especially when it comes from other professionals related to your field.
Fortunately, people are always very willing to recommend others once they ask for recommendation. You may need to edit the default text; it is simple and straight forward. Alternatively, personally write recommendations for other people who actively use their LinkedIn account. There is a huge possibility that they will return the favor.
6. Use Your Summary Creatively
Use the profile summary to properly introduce what you do and what your business is doing. Many people just repeat the same thing they already have on their profile in the summary. That is an unnecessary repetition of work experience.
7. Join Relevant Professional Groups
This serves two important purposes. First, because the groups you join appear on your profile page, you seem more professional when you join groups in your industry. Secondly, you are likely to make very valuable connections by participating in group discussions and sharing your unique insight.
Finally, bear in mind that there are many more important features that can help you turn LinkedIn into a business marketing powerhouse. All you have to do is use them.
- What Business Owners Should Know About The Law Of Attraction
- 7 Common Lies about Social Media That Can Affect You Severely
- 5 Significant Uses of a Business Blog In The Online Marketing Mix
- 7 Top Tips to Get More Readers to Your Blog
All his pieces are inherently educative, informative, accurate, and search engine friendly, yet devoid of keyword stuffing. Furthermore, every written piece follows a well laid-out structure that makes it easy to use without boring readers.
Knowing the importance of effective web content and how it persuades visitors to take actions and also convert them to staunch fans, he is dedicated to providing this premium service to businesses, organizations and individuals.
Get in touch today for your web content needs so that we can start a discussion about the details of your next project and any other questions on how Woculus can help you transform your website with effective content!
Latest posts by Segun Oladiran (see all)
- Perfectly Adapt LinkedIn as Your Business Marketing Powerhouse - June 5, 2012
- 7 Common Lies about Social Media that Can Affect You Severely - January 31, 2012
- How to Grow an Effective Twitter Audience - December 17, 2011